Brief

I was given the task to create the branding, design the landing page and the mobile app.

Problem

Sarees are one of the most popular and versatile garments in India, worn by millions of women across the country. They come in various fabrics, colors, patterns, and styles, reflecting the diversity and richness of Indian culture. Sarees are not only a traditional attire, but also a fashion statement that can be styled in many ways to suit different occasions and preferences.

Melifloz is an e-commerce platform that aims to cater to the needs and desires of modern women who want to buy sarees from different regions and styles of India. Melifloz is created for women who love to incorporate an iconic element of their culture in new and trendy ways, and who want to explore the variety and beauty of sarees online.

Goals

My task is to design an e-commerce platform from scratch for Melifloz, keeping in mind the following aspects of the design:

• The user interface and experience of the website and app. I should consider the usability, accessibility, aesthetics, and functionality of the design, and how it can enhance the user’s journey from browsing to buying sarees online.

• The product catalog and inventory management. Consider how to display and organize the sarees according to different categories, such as region, style, fabric, color, occasion, price, etc. Also consider how to manage the inventory, stock, and availability of the sarees, and how to update the users on the same.

• The payment and delivery options and security providing the users with various payment and delivery options, such as credit/debit cards, net banking, cash on delivery, etc.

• The marketing and branding strategy. Propose how to promote and market Melifloz to the target audience, and how to create a unique and memorable brand identity and voice. Considering how to use social media, email, and other channels to engage and retain the users, and how to measure and analyze the performance and feedback of the platform.

• The customer feedback and loyalty program. Learn how to collect and respond to the customer feedback, reviews, ratings, and suggestions, and how to use them to improve the platform and the user satisfaction.

Workflow

User Research

User research is the process of understanding the needs, preferences, behaviors, and expectations of the potential users. Is important because Creates designs that are relevant, useful, and engaging for the users, validate the assumptions and hypotheses about the app idea and the market, inform the design decisions and iterations based on data and feedback, create a competitive advantage and a loyal customer base for the app, also to save time and money in the long run by avoiding design errors and rework.

I sent surveys to womans to understand what is important to them and to learn more aboute their shopping habits. I received 25 survey responses and conducted six user interviews.

Competitive Analysis

I researched some competitors' pss to find inspiration. What I took away were:

1.Users can connect with other fashion enthusiasts, share their photos and outfits, and get inspired by others’ styles.

2.Users can access multiple online stores from one app, without downloading each store’s app separately. This saves data and storage space, and also helps users compare prices and deals.

3.Users can shop for eco-friendly and ethical fashion products, and support brands that care about the environment and social causes. This helps users reduce their environmental impact and contribute to a better world.

4.Users can see how the clothes and accessories look on them in 3D, by using their phone’s camera to scan their body and create a realistic avatar. This helps users find the best fit and style, and also have fun with virtual reality.

Ideation

Based on my research, I found that current trends are a good place to land on an application and page. In response, I brainstormed to find the best way to display this type of relevant information. Especially for new shoppers and how best to categorise the sections.

I spent a lot of time looking for a most efficient way to display information on the principal page. To determine the most important information that should be displayed on this page, I review user research and the input on users’ priorities.

Melifloz site

App

Melifloz is a tech-enabled premium fashion brand for sarees. Mefliz got a Virtual Trail Room that allows users to try product instantly before buying them.